Job Title:  Marketing and Communication Manager

About PosBru

At PosBru, we're more than a postal service - we are the bridge that strenghtens Brunei's communities, business and families.

As a member of the PosBru family, you'll help us bridge distances, build bonds, and empower Brunei's growth - all while growing your own career.

Join us today and help shape the future of Brunei - one delivery at a time!

Job Summary

The Marketing and Communications Manager is a strategic leader responsible for developing and executing comprehensive, integrated strategies that build PosBru's brand, drive revenue, and enhance the company's corporate reputation.

This role serves as the primary steward of the company's brand identity and its relationship with the publicand relevant stakeholders. The role's core purpose is to ensure all marketing activities are aligned with commercial goals and that all internal and external communications are clear, consistent, and supportive of PosBru's mission and vision.

Job Description

• Develop, execute, and refine a comprehensive marketing and communications strategy that aligns with PosBru's overall business objectives.
• Serve as the primary "brand guardian," ensuring all marketing materials, campaigns, and communications (internal and external) are consistent with PosBru's brand identity, voice, and visual guidelines.
• Conduct market research and competitor analysis to identify market trends, customer needs, and opportunities for growth.
• Establish and manage the annual marketing and communications budget, ensuring effective allocation of resources and maximizing ROI.
• Lead digital marketing initiatives, including managing the company website, overseeing social media channels (content creation, scheduling, and community management), and running paid advertising campaigns.
• Develop and manage content marketing strategies to drive customer engagement and thought leadership.
• Spearhead Corporate Social Responsibility (CSR) and sustainability initiatives, promoting PosBru involvement  to the public.
• Act as the primary point of contact for all media inquiries and public-facing communications.
• Write, edit, and distribute all corporate communications materials, including press releases, media kits, official statements, and speeches for senior leadership.
• A focal person for management monthly report for submission to Darussalam Assets (DA) and Board of Directors.
• Monitor all media mentions of PosBru and report on Public Relations (PR) campaign performance.
• Develop and implement an internal communications strategy to keep employees informed, engaged, and aligned with company culture and goals.
• Manage internal communication channels, such as the company intranet, internal newsletters, and town hall meetings.
• Lead, mentor, and develop the marketing and communications team, fostering a culture of creativity, collaboration, and high performance.
• Manage relationships with external partners, including marketing agencies, PR firms, printers, and other vendors.
• Define, track, and analyze key performance indicators (KPIs) for all marketing and communication activities (e.g., website traffic, lead generation, social media engagement, media mentions).
• Prepare and present regular, detailed reports on campaign performance and strategic progress to the senior management team.
• Collaborate with cross-functional teams (Operations, Technology, Sales, Regulatory and Compliance, and  Product Development) to develop and execute Go-To-Market (GTM) strategies for new products, services, or digital platforms.
• Map and optimize the customer journey, working closely with Customer Service to ensure consistent brand messaging and tone across all customer touchpoints (tracking portals, helpdesk and counter service).
• Develop distinct Business-to-Business (B2B) and Business-to-Consumer (B2C) marketing funnels, tailoring messaging and campaigns to specific audiences, ranging from large-scale e-commerce partners to everyday retail consumers.
• Align corporate messaging and public relations efforts with key government stakeholders and regulatory bodies (Ministry of Transport and Info-communications, Authority for Infocommunications Technology Industry of Brunei Darussalam (AITI)) to ensure consistent industry positioning and compliance.
• Ensure all marketing data collection, digital campaigns, and communications strictly comply with Brunei's Personal Data Protection Order (PDPO) and other relevant data privacy regulations.

Required Functional Competencies

• Develop and execute an integrated, long-term marketing strategy that aligns with corporate goals to directly drive commercial revenue and market share.
• Manage all public-facing communications and high-stakes media relations (including crisis management and press releases) to mitigate negative press and protect corporate integrity.
• Oversee all digital marketing functions and touchpoints, including website UI/UX, social media strategy, content marketing, and digital lead generation.
• Lead the end-to-end creation and execution of targeted marketing campaigns across digital and traditional channels, crafting distinct value propositions for both corporate (B2B) and retail (B2C) audiences.
• Develop and manage an internal communication strategy to keep employees informed, engaged, and aligned during standard operations as well as major organizational shifts or system rollouts.
• Define, track, and report on key performance indicators (KPIs) to manage departmental budgets, optimize campaign strategies, and translate marketing metrics into direct ROI.
• Serve as the primary liaison and negotiator for various stakeholders, including government regulators, media outlets, external vendor agencies, and internal departments.
• Standardize and enforce corporate visual and tonal identity across all physical and digital channels.
• Ensure all marketing campaigns and data collection comply with data protection frameworks and industry regulations.
• Lead, mentor, and develop the internal marketing team while also managing relationships with external agencies and vendors.

Minimum Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, Public Relations or a related field is required.
• Master’s degree (e.g. MBA) is an added advantage.
• Minimum 5-8 years of progressive experience in sales, marketing, and communications.
• At least 2 years of experience in a leadership role, directly managing a team and reporting to senior management.
• Proven track record of delivering commercial success and leading cross-functional teams.

Closing Date

31 August 2026