Job Title:  International Patient Relations Executive

Job Summary

• Responsible for executing international patient marketing and outreach activities to promote specialised hospital services and medical tourism offerings, driving global visibility and attracting patients from overseas markets.
• Support the enhancement of the organisation’s global brand and reputation by ensuring consistent messaging, coordinating cross-border communications, and promoting clinical excellence, accreditations, and success stories to international audiences.
• Coordinate end-to-end international patient engagement processes by managing communication between internal departments and overseas stakeholders, ensuring a seamless experience across the patient journey from inquiry to arrival.
• Track, analyze, and provide report on international patient engagement, inquiry trends, and campaign performance to support data-driven decision-making and continuous improvement of global marketing and outreach strategies

Principles Duties and Responsibilities

• International Patient Marketing and Outreach Execution
  • Promotes specialised hospital services, Centres of Excellence, and medical tourism packages to international audiences to increase global visibility and patient attraction.
  • Coordinates the development and distribution of digital campaigns, brochures, and marketing collateral tailored for international markets.
  • Represents the organisation at international healthcare exhibitions, webinars, and networking events to support medical tourism growth.

• Global Branding and Reputation Management
  • Ensures consistent messaging and visual identity across all platforms to strengthen the hospital’s global reputation and credibility.
  • Leverages hospital accreditations, clinical success stories, and medical specialties to build trust with prospective international patients and partners.
  • Coordinates international media coverage and strategic communication initiatives to highlight the organisation’s regional leadership in healthcare.

• Stakeholder Liaison and Cross-Border Coordination
  • Build and manage strategic partnerships with medical tourism facilitators, travel agencies, international insurers, and embassies to expand the global referral network and drive sustained patient inflow.
  • Collaborate closely with internal Marketing, PR, and Clinical departments to align messaging and ensure a seamless service experience for international patient arrivals.
  • Maintain and nurture long-term relationships with key international referral sources to ensure high levels of engagement and organizational credibility.

• Performance Analytics and Strategic Reporting
  • Tracks and analyses international patient leads, inquiries, and engagement metrics to support data-driven decision-making and improve marketing and outreach effectiveness.
  • Monitors campaign performance and return on investment (ROI) to identify trends in patient acquisition and support the optimisation of marketing strategies and resource allocation.
  • Prepares regular reports and performance summaries for management review to support strategic planning and identify areas for improvement in international marketing and patient engagement activities.

Educational Requirements

• A minimum of Higher National Diploma (HND) in Marketing, Public Relations, Mass Communications or Business Administration from an institute recognized by the Ministry of Education in Brunei is required.
• Candidates who have equivalent qualifications through education and/or experience may be considered for assignment to this position

Professional Requirements

• A minimum of three (3) years of working experience in relevant field of in Marketing, Public Relations, Customer Service, Market Research or Sales or a related field is required.

Specialised Skills/Knowledge/Attribute Requirement

• Strong customer service and communication skills.
• Proficient in market research, public relations, and customer segmentation concepts.
• Skilled in using design and editing software, such as Adobe Creative Suite, Canva, and other relevant digital tools for content creation and visual communication.
• Excellent time management skills with strong attention to detail.
• Strong organizational skills for planning and executing promotional events.
• Proficient in multimedia development, photography, videography, graphic, web design, video editing, and project management.
• Capable of negotiating, resolving conflicts, and effectively communicating across various platforms.
• Proficient in English and Malay; ability to converse and write in Chinese, or other international languages is an added advantage.

Closing Date

17th May 2026