Job Title:  Events Sales Manager

PURPOSE OF ROLE

To drive banqueting, meetings and events revenue through effective sales strategies, business development and client relationship management. To manage event sales from initial enquiry through to confirmation and handover, ensuring client requirements are understood and communicated effectively to the relevant hotel operational departments, in accordance with the hotel's service standards.

CORE JOB FUNCTIONS

1.To develop and drive events sales and business opportunities by

• Identifying and securing business opportunities for banqueting, meetings, conferences, weddings and social events
• Developing sales strategies to achieve event revenue targets
• Promoting the hotel's event venues, facilities and services
• Identifying new market segments and opportunities to grow event business

2. To manage client relationships and event sales enquiries by

• Developing and maintaining relationships with corporate clients, event organisers, wedding planners and business partners
• Conducting client meetings, venue inspections and sales presentations
• Preparing and negotiating event proposals, quotations and contracts within approved guidelines
• Managing client expectations and following up on business opportunities

3. To coordinate and oversee event arrangements by

• Liaising with the Events Operations team to ensure confirmed event requirements are communicated accurately
• Ensuring event details, client expectations and contractual arrangements are properly handed over
• Maintaining communication with clients on sales-related matters and resolving commercial concerns
• Ensuring all confirmed business arrangements are properly documented and communicated to the relevant departments

4. To monitor sales performance and departmental objectives by

• Monitoring event sales production, revenue and achievement of targets
• Preparing sales forecasts and performance reports
• Identifying opportunities for repeat business and revenue growth
• Monitoring account performance and developing strategies to strengthen existing business relationships

5. To uphold hotel standards and policies by

• Complying with company policies, procedures and established hotel standards
• Maintaining confidentiality of client information, contracts and commercial matters
• Upholding the hotel's service standards and professional conduct

COMPETENCIES REQUIRED

• Events Sales and Business Development
• Commercial and Financial Acumen
• Client Relationship Management
• Negotiation and Communication
• Event Planning and Coordination
• Planning and Organisation
• Initiative and Accountability
• Collaboration with Others
• Delivering Excellence
• Adherence to policy
• Health and safety

CANDIDATE REQUIREMENTS

1.Education

• Diploma or degree in Business Administration, Hospitality Management, Sales and Marketing or a related discipline (essential)
• Excellent written and spoken English (essential)

2. Experience

• 3 to 5 years' experience in hotel events sales, banqueting sales or a related role (essential)
• Experience in managing corporate events, meetings, conferences, weddings and banqueting business (essential)
• Luxury hotel experience (desirable)

3. Functional Knowledge

• Strong understanding of banqueting operations, event sales processes and hotel event facilities
• Knowledge of event proposals, quotations, contracts and revenue management
• Ability to manage client expectations and multiple sales enquiries and business opportunities simultaneously
• Ability to analyse event sales performance and achieve revenue targets
• Strong negotiation, presentation, organisational and interpersonal skills
• Proficiency in Microsoft Office 365 and hotel sales systems

4. Other requirements

• Willingness and flexibility to work according to business requirements, including evenings, weekends and public holidays
• Willingness to attend client meetings, venue inspections, networking functions and sales promotional activities as required