Date:  6 Nov 2026
Job Req. ID:  2750

Job Title:  Sales Coordinator

Location: 

The Empire Brunei, Brunei Darussalam

PURPOSE OF ROLE

To provide effective sales support and coordination to the Sales & Marketing Department by assisting with client relationships, business development activities and sales initiatives. To mainly support the Sales Manager in identifying business opportunities, coordinating client requirements and facilitating effective communication with hotel departments, in accordance with the hotel's commercial objectives and service standards.

CORE JOB FUNCTIONS

1.To support sales and business development activities by

  • Assisting Sales Managers in prospecting, client visits, sales calls and developing new business opportunities
  • Promoting the hotel's products and services, including accommodation, meetings and banqueting facilities
  • Gathering competitor information and market updates to support sales initiatives
  • Following up on prospective clients and assigned sales leads to support business conversion

2. To maintain effective client relationships by

  • Building and maintaining relationships with existing and prospective clients
  • Understanding client requirements and coordinating with relevant hotel departments to ensure smooth service delivery
  • Following up on client enquiries, site inspections, proposals and business opportunities
  • Providing professional and timely assistance in accordance with the hotel's service standards

3. To coordinate sales activities and client engagements by

  • Assisting in organizing hotel site inspections, familiarization trips, client entertainment and sales promotional activities
  • Coordinating client requirements with operational departments to ensure seamless arrangements
  • Monitoring client feedback and ensuring appropriate follow-up actions
  • Supporting the handover of confirmed client requirements to the relevant hotel departments

4. To support departmental performance by

  • Keeping the Sales Managers updated on client activities, market developments and business opportunities
  • Attending sales meetings, client functions and other departmental activities, as required
  • Providing timely updates to the Sales Manager on assigned sales activities, client follow-ups and business opportunities
  • Undertaking other duties and projects as assigned by the Sales Managers and Director of Sales & Marketing

5. To uphold hotel standards and policies by

  • Complying with company policies, procedures and health and safety regulations
  • Maintaining confidentiality of client and business information
  • Upholding the hotel's service standards and professional conduct

COMPETENCIES REQUIRED

  • Communication and Interpersonal Skills
  • Client Relationship Management
  • Sales and Business Development
  • Collaboration with Others
  • Initiative and Accountability
  • Professionalism and Integrity
  • Delivering Excellence
  • Customer Service Excellence
  • Commercial Awareness
  • Adherence to policy
  • Health and safety

CANDIDATE REQUIREMENTS

1.Education

  • Diploma or degree in Business Administration, Hospitality Management, Sales and Marketing or a related discipline (preferred)
  • Excellent written and spoken English (essential)

2. Experience

  • 2 to 3 years' experience in sales, client relations or a similar role (essential)
  • Hotel or hospitality experience (desirable)
  • Experience in client handling, business development or sales activities (desirable)

3. Functional Knowledge

  • Excellent communication, presentation and interpersonal skills
  • Good understanding of sales activities and client relationship management
  • Knowledge of hotel products, accommodation, meetings and banqueting (desirable)
  • Ability to identify business opportunities and understand client requirements
  • Ability to manage multiple client enquiries, sales activities and follow-ups effectively
  • Strong coordination, negotiation and follow-up skills
  • Proficiency in Microsoft Office 365

4. Other requirements

  • Willingness and flexibility to work according to business requirements, including weekends and public holidays
  • Willingness to participate in client entertainment, site inspections, sales events and promotional activities